PERSONALISED GIFT GIVING

“THE THEORY BEHIND PERSONALITY” So ever since the emergence of the Pandora charm bracelet, there seems to have been a growing trend for personalised consumption and gift giving. Gone are the days where “personalisation” means a gift-card from whatever store you would buy from anyway. The market is all about that personality. Think of all…

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The Original ‘Share a Coke’ Campaign

The Share a Coke Story Many people around the world won’t be aware that the globally-famous ‘Share a Coke’ campaign was first conceptualized and launched in Australia in 2011. The two employees who spearheaded the first campaign were Lucie Austin, (Marketing Director) and Jeremy Rudge (Brand Communications Creative Lead). The campaign was called “Project Connect”…

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Spiff3D goes Headless

Headless architectures have become a hot topic within the developer community. They provide a way for technology vendors to still be able to help companies who have already made commitments to certain technology stacks. Headless architectures provides more flexibility to these companies so they can still integrate powerful third-party tech into their existing systems. Noticed…

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New Aussie tech powers famous Coke campaign

The world-famous ‘Share a Coke’ campaign, has chosen new, pioneering Australian technology to power their latest campaign. From humble beginnings in Australia, the ‘Share a Coke’ personalization campaign has taken the world by storm since first launching in 2011. The campaign’s premise is simple, yet complex to execute. Customers are encouraged to purchase customized bottles…

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Customization vs Personalization – What is the difference?

The difference is subtle but important. Our software does both, yet we’ve noticed many of the people we talk to will use the terms interchangeably. The TL:DR version In a nutshell, customization is the ability for someone to choose from a set of pre-determined selections. Personalization refers to an ability to create something unique that…

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WooCommerce integration opens up 3.8 million online retail market

While a few lucky WooCommerce merchants have been using Spiff’s WordPress Plugin for quite some time, the application is now officially available on the WordPress Plugin store. Over 3.8 million websites in the world use WordPress’ WooCommerce to power their eCommerce needs. This launch makes it easier than ever for those merchants to upgrade to…

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Spiff’s Core System UX gets a face-lift

Twelve months of customer input, hundreds of thousands of transactions and customized designs later, the new Spiff customer back-end (Spiff Hub) is live. Spiff Hub is the interface which customers use to power customization at scale. It’s been designed as a no-code solution, meaning users can install, design and deploy powerful 3D product workflows without…

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11 Personalized Gift Ideas You Can Buy Online

This is part 3 of an article series which delves into how different online businesses are using customization and personalization technology to push boundaries within the eCommerce sector. All of the retailers we’ve interviewed below have embraced the power of customization to some extent. In doing so they have helped redefine conventional product strategy in…

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What is Augmented Reality (AR) ?

Well, the simplest way to explain Augmented Reality is Pokemon Go. When viewed through our smartphone camera’s, we see a Pokemon that flies around seemingly in our real-life surroundings. So what is it? Augmented Reality sounds complex but its simple. Augment means to make something greater by adding to it. Reality means the state of…

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New Customer Secures Spot on Dragons’ Den Episode

International customers keep flocking to our Shopify 3D Product Customizer application. Simon Bourne from The Hand Dyed Shoe Co. was tonight featured on the Dragons’ Den TV program on BBC Two. Here’s the episode in case you missed it. Simon approached Spiff to find a solution he required for the visualization of thousands of possible…

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