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Footwear

Convert more window-shoppers into customers

The Custom Shoe Potential

Popularised by mass-market campaigns, such as Nike ID and Kanye West’s custom Yeezy’s, the consumer appeal for ‘Design Your Own’ footwear and shoes has never been stronger. For companies who can deliver custom footwear scalably and to their consumer’s expectations the growth potential of this market still in its infancy is obvious. Whilst major barriers to entry have existed, such as a sufficiently effective consumer interface and high cost to deliver, bespoke shoe cobblers and designers have leveraged the Spiff software to grow into emerging leaders in the custom shoe industry.

The Hand Dyed Shoe Company

A truly bespoke shoe cobbler from the United Kingdom embarked on aiming to provide his customers the same experience online that they could have in his picturesque store outside Durham in the English Landscape. 

Allowing full customization to customers, The Hand Dyed Shoe Company wanted customers to be able to control everything from the materials and textures the shoe would have, through to the color of the laces and polished finish. 

 

Six Nine Sneaker

Taking a different approach, another emerging shoe designer from Paris took on a two-step campaign approach utilizing the Spiff software. The first application of the Spiff software allowed their customers to customize their shoes using the original Six Nine Sneaker designs on the side of the shoes. 

Another campaign was simultaneously taken, the ‘Challenge Our Designers’, a genuinely creative way of allowing customers to pick their predominant features of a shoe that three designers from the company would have to use to design the shoes uniquely for that customer. The customer would then select from the designs the winning shoe which would become theirs. 

Six Nine Sneaker perfectly exemplifies the wide range of applications the Spiff software can be used for in a customization strategy.

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    Important Advantages

    When utilizing the Spiff software these shoe designers reaped several benefits:

    • Simulate any type of in-store experience online, whether it be a bespoke shoe cobbler in the English countryside or a chic shoe designer in Paris
    • Ability to prompt up-selling e.g. shoe care products.
    • Increased customer loyalty
    • Higher satisfaction rate
    • Larger social media traction from customers sharing their designs online, leading to increased revenue