The Custom Shoe Potential
Popularised by mass-market campaigns, such as Nike ID (now called NikeByYou) and Kanye West’s custom Yeezy’s, the consumer appeal for ‘Design Your Own’ footwear and shoes has never been stronger.
This technology enables all companies to easily offer custom footwear options at scale to their customers.
Traditionally, there's been major barriers to entry, but now, starting at $99/mo, you can use the power of 3D digital twins of your shoes which load fast and look great on all devices.
Digitize what a cobbler or custom shoe designer can do online. Leverage Spiff software to grow into a leader within the shoe industry in your market.
Try it for Yourself!
No sign-up required. Witness the future of retail right now by customizing one of the products below.
Six Nine Sneaker
Another emerging shoe designer from Paris took on a two-step campaign approach utilizing the Spiff software. The first application of the Spiff software allowed their customers to customize their shoes using the original Six Nine Sneaker designs on the side of the shoes.
Another campaign was simultaneously taken, the ‘Challenge Our Designers’, a genuinely creative way of allowing customers to pick their predominant features of a shoe that three designers from the company would have to use to design the shoes uniquely for that customer. The customer would then select from the designs the winning shoe which would become theirs.
The Hand Dyed Shoe Company
A truly bespoke shoe cobbler from the United Kingdom embarked on aiming to provide his customers the same experience online that they could have in his picturesque store outside Durham in the English Landscape.
Allowing full customization to customers, The Hand Dyed Shoe Company wanted customers to be able to control everything from the materials and textures the shoe would have, to the color of the laces and polished finish.
Simulate a cobbler in-store experience online
Upsell the customer to more expensive options
Cross-sell complementary products like shoe care polish, brushes and more
Project high quality signals to customers
Emulate the offering of large retailers like NikeByYou