Complexity – Gone
No longer do you have to invest tens of thousands of dollars, employ a specialized army of workers, wait months, or wrangle between department silos to get this done.
We’ve created a platform that can pull everything together neatly while blending the benefits of both flexibility and structure.
This allows you to do the fun part without having to wrangle between departments, technical systems, or other people in the supply chain that keep presenting problems. We’ve had to solve all these tricky problems already.
The Power of the Hub
At the core of our platform is the Spiff Hub where you can build your customization workflow. This is just a fancy way of saying it’s the engine which powers everything.
Instead of having to get developers to code everything and connect all the systems which don’t want to work together, our central hub lets this happen seamlessly.
So all you have to do is use our workflow builder to create whatever experience you want to offer your customers. You can get very creative, but here are two recent examples.
Simon Bourne at The Hand Dyed Shoe Company in the UK wanted to scale his custom shoes. He was even featured on the Dragon’s Den TV show. After being promised big things by two different agencies who couldn’t meet his requirements, he stumbled across Spiff.
The Challenge – virtualize a cobbler’s service in an online shopping experience.
The Solution – The Spiff team modeled over 30 different shoe styles in hyper-realistic 3D that could run on his Shopify store. He had specific customization requirements, from choices between specific leather types, stamped patterns that cost more than others, soles, different colors, patinas, and more. By the end of the project, we’d enabled his customers to choose from over 40 000 different combinations, all in a simple step by step visual design process that runs quickly in a web browser on desktop or mobile phone.
The Result – when the virus hit, Simon was one of the only cobblers in the world who could sell online just as well as he could offline. The hyper-realistic 3D models with a virtual background created a believable, high-quality experience that justified the 300-500 pound price-tag.
BigW was looking to use the power of personalization with one of its brand partners Nestle. Big W and Nestle had two brands that they wanted to run an exclusive in-store promotion for. They had run gift-packs before and combined them with POS displays, but that’s nothing new. They were looking for something more.
The Challenge – Provide a compelling reason for customers to visit BigW stores around the country.
The Solution – Spiff worked collaboratively with Nestle’s local head office, their global Swiss office, and BigW in Australia to make this idea a reality. The idea was to use Spiff’s personalization technology to allow customers to modify the packaging of both Allen’s lolly tins and KitKat packs in-store at BigW. This was then complemented with a dynamic, personalized, augmented reality experience that added another digital communication layer. There were hundreds of BigW stores Spiff had to collaborate with in order to set up print labeling equipment, interface integrations, staff training and even provide guidance over intellectual property issues.
Give this collaborative project platform a try by signing up now. The time and monetary costs that usually plague these projects have been slashed. Faster, better quality, lower cost, personalization is now possible.