Product Customization with Shopify
Product customizers are software applications for Shopify that allow customization
What is a Product Customizer?
Product customizers are a software application that enables you to add customization features to a Shopify eCommerce website.
They can vary, quite considerably in terms of their functionality and power. The simplest versions will give you drop-down text fields. Others will go further into image overlays, dynamic visual configuration and even 3D!
Giving customers an ability to customize products is usually not be possible out of the box with Shopify. Some website owners will make significant custom code changes to the website. But, this is very resource intensive to do and maintain into the future. Shopify Product Customizer apps makes this whole process much quicker, easier and more cost effective.
Types of Product Customizers
There is broadly three categories of product customizer apps available on Shopify
Product Options Apps
These applications allow the customer to choose from multiple options that relate to a base product. At it’s most basic level, this could be choosing a preferred size or color via a drop-down field.
Sometimes, the app will go one step further and update the default product image with an image which reflects that new selection from an existing library of images (see the image here).
Technically, these are not true customization apps, and more like a detailed product variant feature, but they will do the job for a lot of small eCommerce merchants.
2D Product Customizers
The next step up is a 2D product customizer where you can layer visuals on top of a background product image. For example, if the customer enters their name into a text field, this text will be shown via an overlay function, on top of the product in the background. See the image here for an example.
These are popular for simple, 2D or flat products where a 3D visualization is less critical. T-shirts, posters, books, monogramming of wallets etc.
The problem with this option is that the layer which is being superimposed on top, doesn’t always blend into the background image very well. It can look ‘pasted’ or unrealistic, because it is.
3D Product Customizers
3D product customizers are the highest quality option. They typically give the user what’s called ‘visual configuration’ or ‘product configuration’ ability. This is a fancy way of saying that you can customize the product, in real-time and see the product change before your eyes in 3D.
Again, 3D customization apps are not all created equal. The way the different layers of customization blend into the base 3D model varies considerably.
Featured here is an example of our 3D product customizer app in use on the Hand Dyed Shoe Company’s Shopify website.
Don’t Forget Downstream
Being able to show customization to the customer on the front-end of the website is much easier than integrating these orders requests down stream.
For small retailers who receive infrequent purchases, a manual process (while time intensive) can be enough.
But, it only takes a small volume increase per day before things can get messy very quickly. Manufacturing and/or the fulfillment process gets problematic, fast.
This is where the power of our solution comes in handy because it’s built for mass customization i.e it can scale. We can integrate the customized orders into your manufacturing or fulfillment operations downstream so everything happens seamlessly without error.
Very few customizer apps will have these critical features which are a necessity for our larger volume, entreprise retailers.