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Visual Product Configuration

Allow customers to modify your product in real-time, then add CPQ or e-commerce checkouts

Dynamic, 3D Configuration

If you can’t do this in-person, the legacy 2D environment creates a void. The customer can’t ‘touch & feel’ the product in the same way. There’s also a delay between product modifications they may request. Lots of back and forth communications, design files – just a bunch of undesirable sales friction. With 3D visual configuration technology, you can solve these problems and more.

You’re putting the power in the customer’s hand. They can configure the product by using a simple web browser (desktop or mobile), within the confines of the custom options you have set, in hyper-realistic 3D. They expend their own time, not yours, making the product exactly how they want it before sending you the order. You’ve just outsourced your admin and increased your sales potential in one fell swoop.

Ownership & Control

Give your customers full creative control by using the Spiff 3D Product Configuration hub. They get to build their own versions of your products by choosing components, changing between elements, customizing colors, textures, and materials, in a realistic 3D environment.

Merchants who are looking to the future are upgrading from boring 2D into the 3D world and harvesting this potential.  Spiff is for the brands who want to stand out and provide an infinitely better customer experience

Nothing gives a consumer more confidence and provides a stronger emotional connection with the product than the ability to ‘own’ the customization process before seeing a pixel-perfect 3D rendition of the end product before they purchase.All their purchase risk perceptions are gone.

Options Galore

Use their own 3D model, grab one from our public library for free or get one of our designers to produce one for you.

Once that’s uploaded, you simply use our no-code ‘workflow’ builder in the Spiff Hub to add all the options you desire.

Add a color variant, add a space for them to write text, allow for photo upload, add a $ loading on to the base price if they choose one option over another.

Have the order summary sent to your manufacturer. Or allow them to check out online (e-commerce). We’ve built this system to be as flexible as possible. Customize the customer customization process. 


Simon from the Hand Dyed Shoe Company stretched out tech to the limits. He allows customers to design their own custom dress shoes online in hyper-realistic 3D. If they choose one leather over another, there’s a subtle price increase. The same goes for certain textures and finishes. All the way along the design process, he’s able to upsell the customer and show them in real-time what their final shoe will look like before it’s made. Near the end of his design process, he then cross-sells other shoe care products like polishes, brushes, and more. All the time he’s getting a commitment from the customer and up-selling to increase AOV and decrease the chance of a return. Win-win.

From our Founder

“There’s a huge section of the retail industry which has complex products where in-store experiences are critical to the sale. This has historically prevented a lot of the retail sector from getting online. So because we’ve designed our system in native 3D, what we also realized is that we could simulate the quality of in-store experiences in an online context. We’ve had to solve a lot of problems around this and we’re still a lean team. We’ve been working on this now for a good four years and are very confident that these problems have been solved for the vast majority of retailers and different product verticals out there. We can place a realistic 3D digital render of a product in a background setting that mirrors what consumers might expect at a store. “

“I certainly think this is something most businesses think about. How do we innovate our business? I think this is at the top of their list. If you ask 10 people, which would they prefer – a product that they’ve been able to customize or personalize to their own requirements or not? Invariably, the answer will be that the customer will always prefer to have something that’s been made for them. So the question has never been about whether personalization is something that people want. Everybody wants personalization. People are also definitely prepared to pay more for a personalized product and they’re prepared to wait longer to receive it. We know people are prepared to pay on average 40% extra. This provides a golden opportunity for businesses who are serious about innovation.”