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Visual Product Configurator Software

Let customers modify the product in real-time before getting a quote or checking out.

Dynamic 3D Product Configuration

The default 2D online experience that eCommerce platforms offer is problematic. It’s hard to replicate what happens in the offline world, in an digitlal, online environment.  Customers are unable to touch and ‘feel’ the product in the way they can while in a physical store.

There’s also a lot of gratification delay that occurs. This is an issue when the customer is making customized modifications and a specific production process will follow the ordering stage. An inability to view the final, modified product will add considerable sales friction – trust is lost. With 3D visual configuration technology, you can solve all of these problems online.

Product configuration software puts the power back into the customer’s hand. They can configure the product to their liking using a simple web browser in a hyper-realistic 3D environment.

Instead of expending the time of your sales staff, customers expend their own time. 3D product configurators enables customers to self-serve and configure the final product exactly how they want it before sending you the order.

In one foul swoop, you’ve just outsourced your admin and sales while increasing efficiency.

Direct Ownership & Control

Using the Spiff 3D Product Configuration hub, you can set the environment you wish the customer to explore.

Allow your customers to create versions of the product by choosing components, changing between elements, customizing colors, textures, and materials etc.. all in a hyper-realistic 3D environment.

Upgrade from the default, boring 2D interface and embrace the 3D world. Our technology is for brands who wish to stand out from their competition and provide an infinitely better customer experience

Nothing gives the consumer more confidence and provides a stronger emotional connection than the ability to ‘own’ the customization process.

Hyper-Realistic 3D Models

Convert your CAD file into a web-compatible 3D model, or simple, grab one from our public library for free. Otherwise get one of our designers to produce a besoke 3D product model for you.

Once uploaded, you simply use our no-code ‘workflow’ builder via the Spiff Hub to add all the customization options you desire.

Add a color variant, add a space for them to write text, allow for image uploads, add an up-sell loading on to the base price dependent on selection criteria…

Have the order summary sent to your manufacturer or allow customers to check out online (e-commerce). We’ve built this system to be as flexible as possible. Customize the customer customization process.

A 3D Product Configurator Example

Simon from the Hand Dyed Shoe Company stretched our tech to the limits. He has partnered with us to allow customers to design their own custom dress shoes online in hyper-realistic 3D.

If they choose one option over another, there’s a subtle price increase. The same goes for certain textures and finishes. All the way along the design process, he’s able to upsell the customer and show them in real-time what their final shoe will look like before it’s made.

Near the end of the design process, he then cross-sells other shoe care products like polishes, brushes, and more. All the time he’s getting a commitment from the customer and up-selling to increase AOV while decreasing the chance of a return. Win-win.

A Note From our Founder

“There’s a huge section of the retail industry which has complex products where in-store experiences are critical to the sale.

This has historically prevented a lot of the retail sector from getting online. So because we’ve designed our system in native 3D, what we also realized is that we could simulate the quality of in-store experiences in an online context.

We’ve had to solve a lot of problems around this and we’re still a lean team. We’ve been working on this now for a good four years and are very confident that these problems have been solved for the vast majority of retailers and different product verticals out there.

We can place a realistic 3D digital render of a product in a background setting that mirrors what consumers might expect at a store. “

“I certainly think this is something most businesses think about. How do we innovate our business? I think this is at the top of their list. If you ask 10 people, which would they prefer – a product that they’ve been able to customize or personalize to their own requirements or not? I

nvariably, the answer will be that the customer will always prefer to have something that’s been made for them. So the question has never been about whether personalization is something that people want.

Everybody wants personalization. People are also definitely prepared to pay more for a personalized product and they’re prepared to wait longer to receive it.

We know people are prepared to pay on average 40% extra. This provides a golden opportunity for businesses who are serious about innovation.”