Dynamic 3D Product Configuration
The 2D online experience which currently dominates the eCommerce world is a legacy technology that provides inferior customer experiences. 3D visualization technology allows retailers to replicate what happens naturally in the offline world. Customers are almost able to touch and ‘feel’ the product in the way they would in a physical store.
Static 2D product imagery is especially problematic with complex products and those which require customization or personalization. If customers are unable to view the form of the final, modified product, there will be a higher perceived risk, adding considerable sales friction to the checkout process.
3D product configuration software solves these problems. By configuring the product to their liking in 3D using a simple web browser, opens up CX possibilities many haven’t even considered.
Instead of relying on sales staff, customers can self-serve and configure the final product exactly how they want it before sending you the order.
Product Agnostic Flexiblility
By creating a self-serve no-code platform of our own (called the ‘Hub’), you can customize your customization process. You can control the environment you wish the customer to explore. Change it at the click of a button without delay.
Enable whatever product customization elements you offer. Colors, textures, text, materials, image uploads, engraving, etc. All within a hyper-realistic 3D environment.
Stand out from your competition and provide a superior customer experience which results in higher AOV, revenue, and profit.
Hyper-Realistic 3D Models
There are 3D models and then there are 3D models. We specialize in hyper-realistic models which load quickly in your web browser. These 3D product model assets are so valuable because they can be used in so many different ways.
Often brands may already have CAD design files and these can be quickly converted into web-compatible versions. Alternatively, just grab one from our public 3D asset library for free. Otherwise, get one of our designers to produce a besoke 3D product model for you.
Once uploaded, you simply use our no-code ‘workflow’ builder via the Spiff Hub to add all the customization options you desire.
Add a color variant, add a space for them to write text, allow for image uploads, add an up-sell step based on conditional selection criteria.
Have the order summary sent to your manufacturer or allow customers to check out online (e-commerce). We’ve built this system to be as flexible as possible. Customize the customization process.
3D Product Configurator Example
How do you digitize a cobbler’s physical custom shoe store during a pandemic? Simon from the Hand Dyed Shoe Company stretched our tech to the limits, but now customers can design their own custom dress shoes online in hyper-realistic 3D. There are over 10 000 product configuration possibilities!
Some steps (like the type of leather) will add a subtle price increase to the total cost to reflect the higher material cost. All the way along the multi-step checkout process, he’s able to upsell the customer and show them in real-time what their final shoe will look like before it’s made.
Near the end of the design process, he then cross-sells other shoe care products like polishes, brushes, and more. All the time he’s getting a commitment from the customer and up-selling to increase AOV while decreasing the chance of a return. It’s a win-win solution.
Our CEO Shadi says...
“There’s a huge section of the retail industry which has complex products where in-store experiences are critical to the sale.
This has historically prevented a lot of the retail sector from getting online. Because we’ve designed our system in native 3D, what we also realized is that we could simulate the quality of in-store experiences in an online context.
We’ve had to solve a lot of problems and we’ve been refining this technology for a good four years.
We can place a realistic 3D digital render of a product in a background setting that mirrors what consumers might expect at a store.
If you ask 10 people, which would they prefer – a product that they’ve been able to customize or personalize to their own requirements or not? Invariably, the answer will be that the customer will always prefer to have something that’s been made for them. So the question has never been about whether personalization is something that people want. Everybody wants personalization.
People are also definitely prepared to pay more for a personalized product and they’re prepared to wait longer to receive it. We know people are prepared to pay on average 40% extra. This provides a golden opportunity for businesses who are serious about innovation.”
Which eCommerce Platform Do You Use?
For specific information regarding product customizers for your eCommerce platform of choice, read more via the links below.
We are currently offering a free trial for people on these platforms.