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While Spiff3D was in the final stages of integrating with eCommerce platform Neto in 2021, the company was acquired by Maropost. The good news is, all Maropost customers are now able to take advantage of world-leading, scalable customization technology. Maropost’s Commerce Cloud is continuing to forge ahead as a leader in the ecommerce and multi-channel…

Beer fans can now order a personalized carton of one of Australia’s most iconic beers. Personalized stubbies of Victoria Bitter (VB) are now available for purchase online via the Cellarbrations Victoria website. Fans of the brand can customize their own bottles of VB online using new web-based customization technology. A local, Victorian tech company which…

“THE THEORY BEHIND PERSONALITY” So ever since the emergence of the Pandora charm bracelet, there seems to have been a growing trend for personalised consumption and gift giving. Gone are the days where “personalisation” means a gift-card from whatever store you would buy from anyway. The market is all about that personality. Think of all…

The Share a Coke Story Many people around the world won’t be aware that the globally-famous ‘Share a Coke’ campaign was first conceptualized and launched in Australia in 2011. The two employees who spearheaded the first campaign were Lucie Austin, (Marketing Director) and Jeremy Rudge (Brand Communications Creative Lead). The campaign was called “Project Connect”…

Headless architectures have become a hot topic within the developer community. They provide a way for technology vendors to still be able to help companies who have already made commitments to certain technology stacks. Headless architectures provides more flexibility to these companies so they can still integrate powerful third-party tech into their existing systems. Noticed…

The world-famous ‘Share a Coke’ campaign, has chosen new, pioneering Australian technology to power their latest campaign. From humble beginnings in Australia, the ‘Share a Coke’ personalization campaign has taken the world by storm since first launching in 2011. The campaign’s premise is simple, yet complex to execute. Customers are encouraged to purchase customized bottles…

The difference is subtle but important. Our software does both, yet we’ve noticed many of the people we talk to will use the terms interchangeably. The TL:DR version In a nutshell, customization is the ability for someone to choose from a set of pre-determined selections. Personalization refers to an ability to create something unique that…

While a few lucky WooCommerce merchants have been using Spiff’s WordPress Plugin for quite some time, the application is now officially available on the WordPress Plugin store. Over 3.8 million websites in the world use WordPress’ WooCommerce to power their eCommerce needs. This launch makes it easier than ever for those merchants to upgrade to…

Twelve months of customer input, hundreds of thousands of transactions and customized designs later, the new Spiff customer back-end (Spiff Hub) is live. Spiff Hub is the interface which customers use to power customization at scale. It’s been designed as a no-code solution, meaning users can install, design and deploy powerful 3D product workflows without…